3. How to express our brands De Ruiter Color & design elements / Color Correct use of the De Ruiter logo ensures a consistent visual experience and brand recognition. A selection of the Bayer brand colors has been chosen to represent the De Ruiter brand. Our colors provide a consistent visual The following are examples of misuse and unacceptable logo treatments. experience and ensure brand recognition with every interaction. Do not separate, rearrange, resize, Do not change the colors of the logo. Do not add effects to the logo. De Ruiter primary palette De Ruiter secondary palette crop, or stretch elements of the logo. PANTONE: 2152C Bayer RGB: 0/97/127 Mid Blue HEX: 00617F CMYK: 84/32/13/22 PANTONE: 2299C Bayer Bayer Bayer RGB: 137/211/41 Dark Blue Bright Blue Bright Green HEX: 89D329 CMYK: 40/0/100/0 Do not use the white logo unless there Ensure there is enough contrast Do not use the full color logo unless is enough contrast between the logo between the logo and a background there is enough contrast between the PANTONE: 2380C PANTONE: 298C and the image. color or image. logo and the image. RGB: 16/56/79 RGB: 0/188/255 HEX: 10384F HEX: 00BCFF CMYK: 80/33/0/80 CMYK: 71/0/0/0 Do not distort the logo. Do not remove elements of the logo. Do not remove the Bayer Cross from the logo when featuring the De Ruiter brand alone. 54 Approved for External Use: Vegetables by Bayer Brand Guidelines // July 2021 55