3. How to express our brands Overall partnership guidance Overall partnership guidance We are proud to collaborate with you, our partner and appreciate your confidence in our brands. Our key priority is to foster successful partnerships. This guide will enable correct use and compliance with corporate brand guidelines for all partners. To foster successful partnerships, our top priority is to enable correct use and compliance with corporate brand guidelines for all partners. This helps ensure brand recognition and trademark protection for both Bayer and our partners’ brands. Only correctly used trademarks can be effectively protected and defended. In this section, you will find clear guidance on how to apply our brand marks appropriately and examples of successful applications on co-branded materials. 24 Approved for External Use: Vegetables by Bayer Brand Guidelines // July 2021 25