3. How to express our brands Vegetables by Bayer Our unified brand platform expression The Vegetables by Bayer visual expression has been In accordance with Bayer corporate brand guidelines, the created to represent our unified vegetable seeds Vegetables by Bayer expression is not brand, a logo or a business platform, which includes our two product brands, unit or division within Bayer. It is not intended for external use Seminis and De Ruiter. by our external partners. We’re now more strongly linked to Bayer – and the Seminis and De Ruiter continue to be our leading seed power of Bayer’s purpose and vision. Using the brands and should be the primary brands represented in all Vegetables by Bayer expression helps connect our external partner marketing materials and communications. product brands to this larger Bayer platform. 28 29