Table of contents 1. Introduction (4-11) 3. How to express our brands (22-59) // Growing an even more powerful partnership (6) // Overall partnership guidance (24) // A new purpose. A new way forward. (8) // Trademark agreements (26) // What to expect from this guide (10) // Our brand family (28-59) // Vegetables by Bayer (28) 2. Introducing our brand family (12-21) // Seminis (31-45) // De Ruiter (46-59) // A meaningful transformation (14) // Vegetables by Bayer (16) 4. Additional resources (60-64) // Seminis (18) // De Ruiter (20) // Contacts for questions (62) // Thank you (64) 2 Approved for External Use: Vegetables by Bayer Brand Guidelines // July 2021 33