NON-INTERFERENCE AND LINE SPECS MAINTAINING THE Logo presentation is enhanced by maintaining a clear BRAND IDENTITY area, void of all imagery surrounding the logo. This area Our logo is the “face” of our brand, the is defined by the cap height of the “B” within the logo. only element that all consumers see regardless of the way in which they experience Best Buy. It is a symbol of all Clear space from Logotype is art. Registration mark the things we want our customer to be edge of logo should Do not re-space or must appear with reminded of when they think of Best Buy. maintain the width of reconfigure in any logo at all times. a “B” within the logo way. Type is only Whether they see an ad on TV, come into type as shown. solid PMS black. the store, hit our site or pick up a circular, our logo is the thread that unifies all those B experiences. Because it is so important, and because it reinforces our brand with B consumers, it must look the same every time it appears. To change or modify its appearance is to erode our brand’s B ultimate meaning. B The diameter of Outline rule is part the hole is art and of art and cannot be cannot be altered. adjusted or deleted. The center of the Color is PMS Black hole remains only. clear at all times. The line art rule that defines the logo’s outer edge prints at all times regardless of background color or image. The background color or image appears inside the hole within the tag. Existing versions of the logo with a drop shadow should be replaced in all applications going forward. Never use a drop shadow within or around the logo. Job #: BES0003 File name: BES0003 Standards 8.5X11 Description: Corporate Identity Manual Final printed size: 8.5"X11" PAGE 3 Scale of this keyline: 100% Fonts: Futura, Helvetica Colors: 4C/2S Special Instuctions: DRILL PAGES FOR THREE RING BINDER. This page was output at 100%