Big Cabal Media Kit

WE ARE THE CULTURE MEDIA KIT March 2024

Big Cabal Media Big Cabal Media (BCM) is a digital media company that leads the most engaging conversations around culture, innovation, entrepreneurship, entertainment and more today. Through our content team of journos, content writers and video producers, we run two digital media publications (Zikoko and TechCabal) and a content studio that works with brands to create original text, image and video based content in a fresh and authentic voice to help brands connect meaningfully with Africa’s young and growing digital audience. We offer an array of advertiser friendly products through our media publications that can help various media buyers achieve their campaign targets.

Our Publications TechCabal provides unparalleled insight into Zikoko creates timeless and original text, image, startups, innovation and technology in Africa to meme and video based content across a range of the most discerning entrepreneurs, investors, genres using the most relatable elements of decision-makers and ecosystem members on Nigerian youth culture and off the continent.

TechCabal TechCabal covers the business, players and impact of tech in Africa; providing the context, reporting, data and events to help founders, CEOs, investors and other decision makers understand how tech is changing Africa.

TechCabal Audience Social Media Email Website 415K+ FOLLOWERS 138K+ 915.4K+ 144K+ SUBSCRIBERS TC MONTHLY USERS FACEBOOK DAILY NEWSLETTER 85K+ 53K+ INSTAGRAM SUBSCRIBERS NEXTWAVE 1.1M+ NEWSLETTER MONTHLY SESSIONS 133K+ TWITTER 62K+ SUBSCRIBERS ENTERING 2.5M+ TECH NEWSLETTER 51K+ MONTHLY REACH LINKEDIN

TechCabal Audience Device Gender Age Demographics 1.5% 2.1% 64.3% 18.9 37.4% 35.7% 61.1% % 29.3% 49.7% MOBILE DESKTOP TABLET FEMALE MALE 18-24 25-34 35-44 OTHERS

Advertising on TechCabal TechCabal’s advertising products include: ● High impact and standard web banners. ● Email Newsletters ● Sponsored posts (press releases and custom articles) ● Event & sector report sponsorship

TechCabal High Impact Advertising Our pushdown ad unit on the homepage makes for a high-impact advertising option for campaign launches, event launches and more.

TechCabal BILLBOARD - 970 X 250 Standard Advertising MPU - 300 X 250 IAB-compliant ad sizes for maximum brand impact. Suitable for broad based campaigns. DOUBLE MPU - 300 x 600 LARGE LEADERBOARD - 728 X 250

Techcabal Sponsored post modalities: Brands who wish to publish special ● The article will be written by announcements, product reviews, your team. Sponsored and promotional articles can take ● The article will be published on advantage of our press room the homepage and archived on where they can reach up to 616k+ our website for an unlimited eyeballs in a month. period. Article and Post The TechCabal content marketing team is able to work with clients to put out feature and review articles that fit the client’s objectives and goals. The article will sit in the Press room on the TechCabal website and also get a mention in the TC Daily and Next Wave newsletters. See some samples here and here. Sponsored article modalities: ● The article will be written by the TechCabal Content marketing team. ● After approval by both the client and the editorial team, the article will be published on the homepage and archived on our website for an unlimited period. ● A link to the article will be placed in the “What Else Are We Reading” section of the TC daily and Nextwave newsletter for a day each.

Email Newsletters Entering Tech TechCabal Daily Next Wave The Entering Tech Newsletter The Next Wave The TC Daily newsletter (ET) is a new weekly newsletter newsletter is a weekly goes out at 7am West that will deep-dive into the in-depth analysis of African time five times a manifold tech careers that tech and innovation in week to over 138k+ Africa that will serve as subscribers. Each digest is exist today. ET will help more a post-pandemic guide. also published to our Africans answer the recurring It goes out at every website reaching an question: “How can I get into Sunday at 3pm WAT to additional 2M+ people tech?” It goes out every over 53k+ subscribers. monthly. Wednesday at 12 PM (WAT) to over 62k+ subscribers. The average opening The average opening rate rate is 20.59% and click is 12791% and click The average opening rate is through rate 0.20% through rate 2.00% 18.08% and click through rate 0.67% Modalities: Banner dimension - 600 x 400 pixels | Sponsor message - 250 characters (Max) | Position - Top, middle and/or Fold | Banner should not be more than 1MB

Webinars, Event & Sector Report Sponsorship Our Town hall events and web conversations are themed talks that bring specific sector stakeholders together to discuss critical issues, define potential and put together proposals that policy makers can implement to support rapid growth. We have successfully organised Fintech, Healthtech, Renewable Energy and Edtech focused Town halls. Our sector reports are deeply researched with in-depth analysis of the problems in the sector and the profile of innovative startups working to find tech solutions to these problems, along with other key data points. These events present brands with the following visibility opportunities: ● Product exhibition and demo ● Premium networking with industry leaders and prospects ● Placements on all promotional materials for the event.

TC Live Sponsorship Our TC Live webinar series is a virtual event series which features experienced players in Africa’s tech ecosystem sharing insights and experiences about topical issues. We start and drive thought provoking and important conversations about the African tech ecosystem through our TC live webinar series. We have 2 sponsorship opportunities for this - ● Tier A - our clients get to brand an already outlined TC live event. March 28th ● Tier B - we co-create a TC live event to fit the client’s proposed theme.

TechCabal Rates- March 2024 UNIT Description Daily/ Spot Price Weekly Rate Month Rate Product TC Daily Dimension: 1280 X 250 ₦167,968.75 ₦839,843.75 ₦3,359,375 NEWSLETTERS Next Wave Dimension: 1280 X 250 ₦117,700 ₦473,000 Entering Tech ₦117,700 ₦473,000 BillBoard ₦349,375 ₦1,255,815 Dimension: 970 x 150 Large Leaderboard Dimension: 970 x 90 ₦275,625 ₦1,015,875 Leaderboard Dimension: 728 x 90 ₦256,226.25 ₦922,414.5 WEB ADS Double MPU Dimension: 300 x 600 ₦169,312.5 ₦609,525 MPU N145,125 N522,450 Dimension: 300 x 250 Sponsored Post ₦161,250 Sponsored Article EDITORIAL ₦384,312.5 Event Coverage ₦446,125 Twitter ₦188,125 Instagram SOCIAL MEDIA ₦209,625 Twitter & Instagram ₦322,500 My Start-Up in 60 Secs SOCIAL VIDEO ₦698,750 Entering Tech Videos ₦698,750 TC Live Event TC LIVE SERIES ₦2,687,500 All prices include a 7.5% VAT charge. For inquiries and custom packages, please email [email protected]

Z!koko Zikoko is the ultimate content powerhouse catering to energetic millennial and Gen Z audiences. Their focus is sharply honed on ambitious working professionals in the early or mid-stages of their careers, guiding them towards success.

Z!koko Audience Device Gender Age Demographic 1.2% 57% 13% 7% 41% 42% 91.8 % 20% 26% 18-24 25-34 35-44 OTHERS FEMALE MALE MOBILE DESKTOP TABLET

Z!koko Audience Social Media Website Email 1,367 722k+ WHATSAPP 60K+ FOLLOWERS 390K+ ZIKOKO DAILY NEWSLETTER MONTHLY USERS SUBSCRIBERS 201K+ INSTAGRAM 6K+ 777K+ 41K+ TWITTER MONEY BY ZIKOKO MONTHLY SESSIONS 10K+ NEWSLETTER SUBSCRIBERS YOUTUBE 4.3M+ 27K+ 371K+ 132K+ MONTHLY REACH FACEBOOK HER NEWSLETTER TIK-TOK SUBSCRIBERS

Z!koko Audience Device Gender Age Demographic 1.2% 57% 13% 7% 41% 42% 91.8 % 20% 26% 18-24 25-34 35-44 OTHERS FEMALE MALE MOBILE DESKTOP TABLET

Advertising on Zikoko Zikoko operates as a content studio producing timeless original content formats e.g. text, image or video. It distributes the content in its website and social media platforms. This presents brands with a cost effective package that offers Product placements ● Seamless integration of brand messages ● Genuinely original content that clients can use and reuse on their own platforms Zikoko advertising products include: ● High-impact and regular ad banners ● Email Newsletters ● Sponsored content

Zikoko Newsletters Zikoko Daily Money by Zikoko Zikoko HER Zikoko’s daily newsletters Money by Zikoko newsletter Zikoko’s HER newsletter goes goes out to 60k+ subscribers goes out to 41.2k+ subscribers out to 27k+ subscribers at at 4pm daily. at 8am every Monday. 9am every Saturday. Our average open rate is Our average opening rate is Our average opening rate is 22.75 and the click through 17.32% and click through rate 16.39% and click through rate rate 1.22% of 2.10% of 1.01% Modalities: Creative dimension - 1280 x 250 pixels | Sponsor message - 250 characters Max | Position - Fold | Creative should not be more than 1MB

Zikoko High Impact Our billboard ad unit on the homepage makes for a high-impact advertising option for campaign launches, event launches and more. BILLBOARD - 970 X 250 LARGE LEADERBOARD - 728 X 250 LEADERBOARD - 728 X 90 MPU - 300 X 250

Z!koko Sponsored Content Quizzes Man-Like Our quizzes are fun and super engaging content Man-like by Zikoko is a vertical that tells the stories brands can use to gain new young audiences. Our of African men from all walks of life and contains participants all share their answers on social media content aimed at exploring the male experience. inviting their friends to take the quiz too. Our Quiz This will be published on the website and page gets an average of 149k+ page views monthly. promoted across all socials with the Brand’s logo. Money by Zikoko Newsletter Branded Listicles "Money by Zikoko" is a weekly Zikoko flagship series Listicles are photo text content written by Zikoko for where anonymous people give us insights and share your brand. They can be used to put things in context or captivating stories about their relationship with the share information about your product or brand in a fun Nigerian Naira. This offers brands the unique and relatable way. These lists will be published on our opportunity to plug into robust social conversations website upon the brand’s approval and promoted across around money. This series is published on our web and our social platforms. will be promoted across our social platforms. Instagram Carousel Love Life Series Photo-text image content by Zikoko for your brand. Love Life is a weekly Zikoko series that explores love, These images will be published on our instagram page relationships, situationships and entanglements - how upon the brand’s approval to our audience of 201k+ they start, how they end or where they're going. Zikoko’s followers. Love Life series is popular amongst our social audience and serves as a good series for brand placement within the article.

Z!koko Sponsored Post Brands who wish to publish special announcements, product reviews, and promotional articles can take advantage of our press room where they can reach up to 777k+ eyeballs in a month. Modalities: ● The article will be written by your team. ● The article will be published on the homepage and archived on our website for an unlimited period.

Z!koko Rates- March 2024 MONTHLY RATE DAILY RATE WEEKLY RATE PRODUCT DIMENSION Homepage Pushdown Ad N1,269,843.7 N5,079,374.8 Billboard N349,912.5 N1,399,650 Dimension: 970 x 150 Large Leaderboard N282,187.5 N1,128,750 Dimension: 970 x 90 WEB ADS Leaderboard N253,968.7 N1,015,874.8 Dimension: 728 x 90 Double MPU N169,312.5 N677,250 Dimension: 300 x 600 MPU N141,093.7 N564,374.8 Dimension: 300 x 250 Zikoko Daily N107,500 N537,500 N2,150,000 Dimension: 1280 X 250 HER N53,750 N215,000 Dimension: 1280 X 250 NEWSLETTER Money By Zikoko (Headline) N129,000 N516,000 Dimension: 1280 X 250 Money By Zikoko (Other) N107,500 N430,000 Dimension: 1280 X 250 Sponsored Post N134,375 Sponsored Article N354,750 EDITORIAL NairaLife N354,750 Event Coverage N432,687.50 Quiz/ Listicle N325,187.5 Social Media Post N295,625 SOCIAL MEDIA Twitter (X) N134,375 N215,000 Instagram Post VIDEOS N698,750 Social Videos All prices include a 7.5% VAT charge. For inquiries and custom packages, please email [email protected]

TechCabal Insights TechCabal Insights is a data analytics consulting service focused on custom research, industry strategy and digital transformation projects. We provide services to investors, startups, big tech companies, development agencies and governments focused on Africa.

TC Insights - Services CUSTOM RESEARCH AND STRATEGY CONSULTING Tech Cabal works with clients to create industry reports that help them obtain actionable insights about a specific subject or sector. In certain instances, our clients are seeking to drive change in an industry by contributing to the body of knowledge. Our research engagements involve clients either commissioning us to develop a report or support an existing report we are processing. INDUSTRY STRATEGY CONSULTING Our team of topical experts use data-backed recommendations to formulate and guide the implementation of strategies that help organizations address their concerns as well as enable them to gain industry edge. ORGANIZATIONAL POSITIONING Through context-specific engagements, we are able to help position our clients as industry-leaders and demonstrated experts in their respective fields. We primarily do this through our thought leadership and event management (hosting virtual, physical or hybrid events) offerings.

Cabal Creative Cabal Creative is a strategic communication, design and production studio that works with brands that wish to communicate with African audiences in fresh and engaging ways. The studio is a division of Big Cabal Media, which also publishes TechCabal and Zikoko. The list of clients we’ve created high-impact work for includes but is not limited to:

Recent Project Portfolio Our recent projects show the different video styles our production unit is able to pull off. We have done trailers, how-to videos, animated videos, etc. We will be glad to bring your projects to life: Gembu - Nigeria’s Best Afriex : Cut The Drama Paystack Pay for me Jollof Road Parimatch: The Call to Kept Secret. radicals An explainer video for the “Pay A high-quality travel A 3 minute documentary on A TVC for the brand highlighting A 1 minute advertisement for me” product by Paystack Gembu town which is located the unique selling points of the show, showcasing launching Parimatch; an product featuring Macaroni and on the Mambilla Plateau in culture across 14 West international betting reality TV star, Tacha. Taraba State. company in Nigeria. African Countries Main One Brand Video Tech Women Lagos Brand identity video for the See the full Launch video for interactive cable and telecoms giant. exhibition and portrait series playlist here Link: bit.ly/mainonevid Link: bit.ly/techwomenlagos

THANK YOU For more information please contact Ilamosi Ivienagbor Theresa Okah-Avae [email protected] [email protected] +234 812 334 5665 +234 812 326 3816