Bitwise Brand Book

One Bitwise: Brand Standards Use this guide as a high-level overview of how Bitwise syncs into one cohesive brand. Last updated: 2/22/2021

BITWISE INDUSTRIES 1 Voice Boilerplate In marketing, a boilerplate is a short paragraph summarising a company and is used across all marketing materials. It is always the same and can be found at the bottom of press releases and reports, on the 'About Us' page of the website, and anywhere else where people may require a brief description of the company. Bitwise Industries creates a bridge between humans from marginalized communities and stories of systemic poverty to skills and resources necessary to access opportunities in the tech industry. By leveraging public-private partnerships, Bitwise provides paid apprenticeships to students to learn tech skills, connects them to meaningful tech opportunities, and builds vibrant buildings in underestimated cities to house their work. By upskilling disenfranchised humans, it empowers them to change their own lives—which ignites and transforms the regional economies of the cities in which Bitwise serves. Bitwise has raised more than $100M in support of this important work; expanded its model to serve five cities (Fresno, Bakersfield, Merced, Oakland, and Toledo); and built a tech apprenticeship engine that will drive national jobs/economic recovery in 2021. To learn more about Bitwise Industries, check out www.bitwiseindustries.com .

BITWISE INDUSTRIES 2 Brand Overview Primary Logos Color Palette Primary Vertical Logo Primary Horizontal Logo Primary Icon #F3F3F3 #919191 #4B4B4B #000000 *Hex codes only, Print match up available upon request. #00ADEE #8DD7F7 #1B75BB #0B4A7C #202F4F

BITWISE INDUSTRIES 3 Logo Guidance Clearspace Color Clearspace around the logo is equal to the cap height of the I in Industries. Logo should be white on darker backgrounds and black on lighter backgrounds. Primary Vertical Logo Primary Horizontal Logo

BITWISE INDUSTRIES 4 x Don’t stretch or manipulate the logo. x x x Don’t pair the logo with marks that may be confused as logos. Restricting use to only black or white affords us the highest contrast ratio, aiding accessibility. Don’t type out Bitwise Industries in any other fonts. Logo Guidance Scale Not Allowed Our logo is designed to scale to small sizes on print and screen. When at the smallest size (0.5 inch wide) remove “Industries”. 0.5 inch wide, remove “Industries”

BITWISE INDUSTRIES 5 Sub-brands Brand Architecture #EE3F5E #F48A6D #8D3A5A #7D2F4D #202F4F #8DD7F7 #00ADEE #5469AF #592F80 #202F4F #258A90 #EE3734 #F8E35A #B9226C #7AABB1 #97CD9F #DFEBBB #258A90 #4B727B #7AABB1 #5475B9 #202F4F #525AA7 #0058A8 #263E78 #5E1E69 #CE6BA9 #81509F #46388E #202F4F Sub-brands are the distinct lines of business that service the needs of unique audiences. Each line of business has a variation of logo lockups and color palettes.

BITWISE INDUSTRIES 6 Sub-brands Guidance Brand Architecture Sub-brand Primary Logo Lockup Avenir Light Avenir Black Line of business name should be centered with wide or stacked text. Interchangeable use of icons depending on space constraints. When using the Sub-brand Icon, Bitwise Industries should be mentioned in text or Primary Bitwise Industries logo should be used along with the Sub-brand Icon. Line of business is right-aligned under the primary Bitwise wordmark. Sub-brand Icon Logo Lockup x Don’t stretch or manipulate the logo. x x x Don’t pair the logo with marks that may be confused as logos. Restricting use to only black or white affords us the highest contrast ratio, aiding accessibility. Don’t type out line of business in any other fonts. Not Allowed x Don’t use line of business (ex: Technology Consulting) without the Bitwise wordmark or icon.

BITWISE INDUSTRIES 7 Sub-brand - Workforce Training Color Palette Sub-brand Logo Lockup Sub-brand Icon Lockup #EE3F5E #F48A6D #8D3A5A #7D2F4D #202F4F *Hex codes only, Print match up available upon request. Brand Architecture

BITWISE INDUSTRIES 8 Sub-brand - Technology Consulting Color Palette Sub-brand Logo Lockup Sub-brand Icon Lockup #8DD7F7 #00ADEE #5469AF #592F80 #202F4F *Hex codes only, Print match up available upon request. Brand Architecture

BITWISE INDUSTRIES 9 Sub-brand - Cowork Color Palette Sub-brand Logo Lockup Sub-brand Icon Lockup #258A90 #7AABB1 #F8E35A #EE3734 #B9226C *Hex codes only, Print match up available upon request. Brand Architecture

BITWISE INDUSTRIES 10 Sub-brand - Real Estate Color Palette Sub-brand Logo Lockup Sub-brand Icon Lockup #97CD9F #DFEBBB #7AABB1 #258A90 #4B727B *Hex codes only, Print match up available upon request. Brand Architecture

BITWISE INDUSTRIES 11 #525AA7 #0058A8 #263E78 #5475B9 Sub-brand - Portfolio Companies Color Palette Sub-brand Logo Lockup Sub-brand Icon Lockup #202F4F *Hex codes only, Print match up available upon request. Brand Architecture

Sub-brand - Ventures Color Palette Sub-brand Logo Lockup Sub-brand Icon Lockup #5E1E69 #CE6BA9 #81509F #46388E #202F4F *Hex codes only, Print match up available upon request. Brand Architecture BITWISE INDUSTRIES 12

One Bitwise: Brand Standards For additional information, contact us: [email protected] 700 Van Ness Ave, Fresno, CA 93721 | 559.500.3305