PART THREE > 7 STEPS TO GETTING STARTED WITH ACCOUNT-BASED MARKETING STEP 1: ASSEMBLE YOUR ABM TEAM Before you begin planning your first ABM campaign, you’ll need to assemble a core ABM team. The members of this team will vary depending on your organizational needs, but at minimum, it should be made up of team leads from sales, sales development, customer success, and marketing. In an ideal world, your account-based marketing team will include the following roles. Business/Sales Sales Database Marketing Content Manager Graphic Designer Development Reps Administrator Operations Manager Your sales development This data guru will The administrator of The storyteller will work Your creative or design team will be responsible keep the contact and your marketing tech with all revenue teams team will work with for working with account data in your stack will be responsible to create relevant and the content manager marketing to execute CRM accurate and up- for tracking the data helpful content that to develop on-brand inbound and outbound to-date. flow and aligning provides value based on resources that drives ABM efforts. contact and accounts each stage of your full- engagement and with ABM tactics. Hint: funnel ABM strategy. interest from your a platform like Terminis Resources might include target accounts. is easier to manage (but are not limited to): This collaboration is vs. piecing together case studies, reports, especially important multiple single-point ebooks, videos, blog for your targeted solutions. posts, or infographics. advertising strategy. Blueprint to Account-Based Marketing | © 2020 Terminus Software, Inc. All rights reserved. 17