PART THREE > 7 STEPS TO GETTING STARTED WITH ACCOUNT-BASED MARKETING Centralize Account Information: First, be sure to pipe together relevant account and contact-level activity, engagement, relationship, and STEP 6: EXECUTE intent trends right into your CRM. CAMPAIGNS AND BEGIN Enable Faster, Better, Outreach SALES OUTREACH Track who and how many stakeholders from each account are visiting your website. Or show your sales Account-based marketing works best when all revenue teams team every touchpoint so they understand how that are on the same page and are speaking the same language. account has interacted with your brand. As you continue to target your top accounts with personalized advertising and start to see them interact with your brand, it’s important to bring together the data, visibility, and alerts your Understand Who to Talk to and What to Say: sales, outbound, and customer success teams need for outreach. Then use your engagement data to prioritize a list for your sales and outbound teams so they can spring into action. With contact-level intent data, they can tailor their outreach to each individual’s interests. Blueprint to Account-Based Marketing | © 2020 Terminus Software, Inc. All rights reserved. 28