CONCLUSION It’s no longer just about marketing owning top-of-funnel leads Account-based marketing is all about targeted, smart, or sales owning bottom-of-funnel opportunities. Revenue and efficient revenue growth. It’s about doing more with teams today now have endless segmenting capabilities based less during a year when budgets are slashed. And it’s also on a wealth of first- and third-party data, more channels than about providing a personalized buying experience for your ever before, and analytics to measure success at every stage. customers. This Blueprint can help you do all of that, and Terminus is an ABM platform that can help scale it even Today’s B2B teams are finding better ways to drive revenue further. for their companies. This resource may have “Account-Based Marketing” in the title, but soon ABM will just become So whether this Blueprint serves as a starting point or the dominant revenue strategy for today’s leading B2B inspiration to do even more, use it to your advantage! And companies. ABM is just good marketing. we’ll be here, rooting for you and helping along the way. Blueprint to Account-Based Marketing | © 2020 Terminus Software, Inc. All rights reserved. 34