PART FOUR > HOW TO MEASURE AND OPTIMIZE YOUR ABM CAMPAIGNS ACCOUNT-BASED MARKETING KPIs For a deep dive on exactly what metrics to measure across every stage of your account-based marketing funnel, we encourage you to check out our infographic on the Full Revenue Funnel. https://terminus.com/blog/account-based-marketing-funnel-infographic/ In it, we break down what the exact stages are and the KPIs associated with each of them. The quick version is this: Engaged Target Accounts It may seem like a lot to measure but remember: the things you measure Target Accounts influence the decisions you make. Focusing on the entire funnel will Target Account Opportunity Creation influence you to create better, more holistic, and more consistent brand Target Accounts Won experiences for your buyers. That’s going to give you a strong edge Customers Retained (Net Retention) against the competition and win more new customers. Customers Expanded (Gross Retention) Blueprint to Account-Based Marketing | © 2020 Terminus Software, Inc. All rights reserved. 32