INTRODUCTION ABM expert? First time ABM-er? Just curious what the heck this Here’s a sneak peek at what you’re getting: weird acronym you keep seeing is all about? Welcome. You’re in the right place. An explanation and history of account-based marketing Key benefits of adopting an ABM strategy However, you might be asking, is this eBook for...well, everyone? Why COVID spurred an even bigger rush to ABM At the risk of sounding like The Bachelor’s Chris Harrison...ABM The steps you can take to implement a successful ABM strategy is a journey. Account-based marketing KPIs to measure (and those to ignore) You usually start with one campaign to test the waters, then it How to optimize your ABM campaigns for B2B success changes the way you think about marketing, so you pivot your strategy a bit more, and then invite some of your friends from Feel free to hop around from section to section, pull whatever you need, sales and customer success to your ABM campaign planning and then get outta here and start planning that next stellar campaign. We meetings. Then, all of the sudden, you realize you’re doing can’t wait to see what you come up with! marketing in a completely different (and much better) way. Since everyone is in different places in their ABM journey, we wanted to make a comprehensive guide to ABM that you can Once you have it, you’re not going to go back. always keep on-hand. Whether you need some quick inspiration And the more you have of it, the more it will or a full step-by-step guide to implementing your first ABM continue to change your habits and the way campaign, this guide contains the keys to your ABM success. you think about things.” Terminus CEO, Tim Kopp Blueprint to Account-Based Marketing | © 2020 Terminus Software, Inc. All rights reserved. 3