35 BMC Brand Identity Version 06/13/22 Page. 24/ ©Copyright 2020-22 BMC Software, Inc. Curious The BMC target persona represents the IT industry and should be professional, smart, and quirky, but not dull or boring. They can be an engineer, product specialist, analyst, or developer. Their style is hip and fashion-forward. Appearances may include hats, glasses, tattoos, facial hair, jewelry, and unexpected shoes and accessories. Persona