35 BMC Brand Identity Version 06/13/22 Page. 18/ ©Copyright 2020-22 BMC Software, Inc. The BMC primary brand typeface is Freight Sans . Typography is an essential part of the BMC brand. It helps to unify messaging and create familiarity. A consistent typographic style is essential in creating a distinctive identity. As the primary typeface, it is important that most BMC communications are set in Freight Sans. Open Sans should be used as a substitute. These cases may include digital applications such as websites, HTML emails, and apps. Calibri should be used as a substitute in PowerPoint presentations. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (.,;:?!@#$%^&*-) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (.,;:?!@#$%^&*-) Calibri ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (.,;:?!@#$%^&*-) SUBSTITUTE TYPEFACE PRIMARY TYPEFACE SUBSTITUTE TYPEFACE Typography Note: Do not use the default figure of numbers like “12345...”. Use the Tabular Lining function or appropriate function to type the uppercase numbers “12345...”. Freight Sans Open Sans DOWNLOAD K Typography