BMW ADVERTISINGGUIDELINES WEBSITE STYLE GUIDE CALLS TO ACTION The following are all buttons and button-type styles used throughout the website. These are the only button types compliant for dealer websites. BLUE CTA BUTTONS: GRAY CTA BUTTONS: Should be used sparingly throughout your Meant to click for more informational website. They are meant to be used as high-level content. callouts for the most important sections throughout the site. #1f72e4 #979799 Button Size = 171 x 45px Button Size = 171 x 45px Button Gradient Button Gradient 1c62c5 - 1f72e4 666766 - 979799 Type centered vertically Type centered vertically #1c62c5 #666766 Roll-over Roll-over Button #1c69d3 Button #b5b5b5 Text Link on TEXT LINK EXAMPLE #ffffff color field Text 12px 5px #666766 Arrow 14px height Mobile CTA: Text Link on gradient #FFFFFF - xxxxxx Button hierarchy goes as Text 12px #000000 Initial Caps follows: 1st Blue button 3rd Text w/ Arrow Arrow 14px height 3px stroke 2nd Gray button 4th Box w/ Triple Arrow JULY 2017 PAGE 59