BMW ADVERTISING GUIDELINES MEDIUM-SPECIFIC REQUIREMENTS EVENTS SEARCH ENGINE MARKETING (Paid or Sponsored Listings orSEM) Events and sponsorships require regional prior review, unless the are BMW-supported events conducted Key-Takeaways: by BMW NA9s National Experiential Agency Partner (e.g., BMW National Summer Drive Event, conducted 1. Centers are encouraged to purchase their DBA name and location as a keyword search by Octagon), or if they areon-site. term across the entireDMA. Prior ApprovalProcess 2. Centers must focus on keywords related to the Centers9 DBA names as