BMW ADVERTISINGGUIDELINES CORPORATE IDENTITY IDENTITY MODULES AND COPYPLACEMENT CURRENT PREVIOU Required for ID module placement. S Recommended for body copy placement and subhead size. Recommended for indentation of body copy. BMW CI SQUARESGUIDE Size: Headline no bigger than the symbol module, no smaller than the additional module. Headline at least twice the size of the subheadline. Between these, the size is variable and freelyscalable.Balance must be observed withthe other visualelements. JULY 2017 PAGE35