BMWADVERTISINGGUIDELINESRETAILCO-OPMEDIUM SPECIFIC REQUIREMENTS DIGTIAL ADVERTISING Program Manager: Shift Digital The purpose of this program is to provide partnerships to the BMW centers with some of the biggest names in Automotive Digital Marketing. This program maintains a turn-key experience, designed to provide a customized digital experience to your customers. We know the landscape of providers is ever-changing, and it can be overwhelming to identify the right provider. Therefore, we have handpicked the industry leading vendors that have a proven track record. The certified providers have a wide range of strategies and solutions that will assist you with paid search, display and video advertising, as well the below benefits: • Provider & Package choices • Aggressive pricing • No long-term contracts with providers • Retail Co-op available for those using a certified provider • Ability to switch to a different provider when desired with no penalty Dealers are required to enroll in BMW9s Certified Digital Advertising Program managed by Shift Digital to be eligible for Retail Co-op. The current providers include (but are subject to change): • Dealer.com • Dealer E Process • Dealer Inspire • DealerOn • Dealer Teamwork • eBizAutos • Naked Lime Marketing • PureCars JULY 2017 PAGE21