zoom slide Dos ➀ Shor t, sharp movements ➁ Accent color flashes ➂ Frequent shifts in direction and scale ➃ Subt le perspective shifts in transitions, used sparingly. Don’t s ➀ Holding perspective after transition ➁ Device movement except transition Product mockup When showing products, we still want to maintain t he fast shift movement t hat aligns wit h our motion system. Introduction Strategy Tone of Voice Logo Color Typography Ar t Direction Illustration Iconography Expressions Components Contact Motion 140 View graphic View graphic