86 Introduction Strategy Tone of Voice Logo Color Typography Illustration Iconography Expressions Components Motion Contact Ar t Direction Props Sometimes our subjects will utilize props or accessories to represent t he products Bolt helps t hem purchase. Product prominence will differ per subject, but we always allow t he prop to lead t he subject ’s action or photo angle. For instance, glasses would be shot from above, where as shoes would be shot from below or headphones might force t he subject to dance.