Dos ➀ Shor t, sharp movements ➁ Frequent shifts in direction and scale Don’t s ➀ Slow, single directional flow ➁ Drawn-out easing of transition ➂ Overly complicated typographic animation General In general, our motion wants to reflect t he effor t less, lightning speed of Bolt ’s check out process. Introduction Strategy Tone of Voice Logo Color Typography Ar t Direction Illustration Iconography Expressions Components Contact Motion 136 View graphic