➀ Coming in from top let corner. ➁ Coming in from right side. ➂ Coming in from top let corner. ➃ Coming in from top. ➀ ➁ ➂ ➃ Introduction Strategy Tone of Voice Logo Color Typography Ar t Direction Illustration Iconography Components Motion Contact Expressions 117 Bolt orient ation Our bolts should always enter frame from t he top, upper corners, or sides of frame. Ot her wise t hey don’ t look like lightning bolts.