View graphic View graphic View graphic Dos ➀ Single direction ➁ No more t han 6 frames at 24fps ➂ Always exit wit h a scale Don’t s ➀ Slow reveal ➁ Rotation ➂ Reverse transition out Bolt s Here are a few examples of how we animate lightning bolts. Introduction Strategy Tone of Voice Logo Color Typography Ar t Direction Illustration Iconography Expressions Components Contact Motion 145