Chapter 1 IntroduCtIon to dIgItal experIenCe platforms Table 1-5. Technical Capabilities of a Banking Experience Platform Capability Group Capabilities presentation • mobile-first components • responsive and interactive user interaction elements • user experience management • Consistent user experience across channels • Intuitive dashboard providing unified view of transactions across all channels • Intuitive visualizations (charts, graphs, reports) • omnichannel access • Web analytics • a/B testing • Web analytics personalization • user profiling • segmentation • analytics-driven personalization • targeted marketing security • Identity management • single sign-on (sso) • encryption • adaptive security • multifactor authentication • fraud detection • flexible authentication methods • data security (continued) 22