Chapter 1 IntroduCtIon to dIgItal experIenCe platforms Boundaryless Banking Enabled by Digital Technologies Tech-savvy banking customers expect the banking experience to match or surpass the best experience of social media platforms, hence it is imperative for banks to understand the trends and enhance the banking experience. Digital banks enable a boundaryless and physical branchless experience supporting these features: • Mobile-first strategy enabled through mobile apps or mobile web platforms • Omnichannel experience (a seamless user experience on all supported devices and browsers) to provide optimal user experience on all access devices • Seamless and simplified processes across all touch points throughout the user journey • Relationship oriented by rewarding loyalty and sustaining long-term partnership with customers • Responsive to market disruptions, changing customer demands, and other requests • Digitized business models to foster the innovation • Rapid innovation in adding digital capabilities In the subsequent section we will briefly discuss DXPs. Overview of DXP DXPs are primarily user-centric engagement platforms that provide a unified view, with rich user interface for enhanced end-user experience. DXPs provide a platform-based approach to enable all the needed digital capabilities. In this book we explore various aspects of a digital experience platform such as user experience design, integration, security, and such. In this regard we will explore the concepts of DXP in understanding the background for using a DXP to build a banking experience platform. In this section we will provide details of the DXP. 4