Chapter 10 transforming LegaCy Banking appLiCations to Banking experienCe pLatforms Table 10-3. (continued) Digital Experience Key Features Key Tools for Migration Key Methods for Migration Capability Content Content authoring, • Drupal, Wordpress, • migration of contents from management content editing, Joomla, alfresco, file system, DB to content content publishing, LiferayCms, kentico, management systems content tagging, adobe aem • Create reusable content headless Cms, layouts and structures. taxonomy, • Create metadata strategy metadata for content tagging management and easier information discovery. • provide content services to implement headless Cms. other digital search, • search: elasticsearch, • enable site search, experience personalization, solr, Lucene, splunk, enterprise search using capabilities commerce, Jena search tools. digital marketing, • Digital marketing: • implement role-based workflow and openemm, access and targeted orchestration CampaignChain, iBm content delivery using Unica, oracle eloqua personalization. • personalization: adobe • enable commerce target, google optimize features using commerce 360, hubspot, marketo plugin. • Workflow: activiti, Jboss • promote campaigns JBpm, Copper, Camuda using digital marketing. • implement business processes using workflow and orchestration tools. (continued) 292