Chapter 10 transforming LegaCy Banking appLiCations to Banking experienCe pLatforms Figure 10-4 covers the key functional modules of a digital banking experience platform. As depicted in Figure 10-3, digital touch points provide access channels such as mobile, web, POS e-mail, and others to access underlying digital services. The visualization module provides various charts, reports, widgets, and portlets for end users and administrators. The visual modules are configurable so that users can customize the presented data based on filter and configuration values. The social and collaboration module provides various collaboration features such as communities, chat, forums, feeds, and calendar needed for banking experience platforms. The administration module enables administrators to manage user accounts, workflows, business rules, business processes, and user access. Normally, the administration module consists of an admin dashboard to provide a unified view of all admin functions. The loan module provides features for lending, such as crowd funding, peer-to-peer lending, application processing, workflow handling, and such. The investment module includes investment application processing, investment advice, and reports. The payment module includes digital wallets, funds transfer, mobile payment, and payment gateway integration. The banking services module includes key banking services such as account handling (current account, savings account), card handling (debit and credit card), deposit handling (term deposit), user registration, feedback handling, mortgage, HR, billing, and customer service. The business intelligence (BI) and reports module handles various functions such as reports processing (report creation, reports configuration, report generation, reports delivery) for various banking functions, compliance, customer insights, and products/ transactions. The analytics module has features to provide insights about customer behavior, transactions, operations, campaigns, and performance. As part of the campaign module, the administrators should be able to define/create the campaign for specific channels, events, and products. Campaign administrators should be able to define the triggering event and deliver the campaigns based on 275
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