Chapter 10 transforming LegaCy Banking appLiCations to Banking experienCe pLatforms Attributes of a Next-Generation Digital Bank Figure 10-1 depicts the core attributes of a next-generation digital bank. Figure 10-1. Digital bank core attributes Core attributes of a digital bank are discussed in detail as follows: • Support multiple sales channels: The next-generation banking platform should support various channels such as retail banking, investment banking, wealth management, insurance, and such. Additionally, users should be able to view information and perform transactions seamlessly on any device anytime. • Self-learning and continuous improvement: The DXP should leverage 360-degree insights about customer actions across all channels and use the information to personalize the user experience. AI- driven tools should be used as financial advisors, budget planners, comparators, personalized recommendations, and such that utilize the users’ transaction data and other data (such as web analytics data, customer survey data, social data, customer demographics data, 263