Burger King® Brand Identity Guidelines Visual Identity Color Don’ts 065 Color Color Don’ts Our color palette should not be misinterpreted, modified, or added to. No attempt should be made to alter the colors in any way. To illustrate this point, some of the more likely mistakes are shown on this page. Do not create a gradient out of our colors. Do not modify brand colors. Do not use our previous visual brand identity colors. Do not add distressing effects to the brand colors. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation