Burger King® Brand Identity Guidelines Verbal Identity 020 Verbal Identity They say you should always think of brands like people, and so if that’s true, then what we say and how we say it is as important in shaping how people think of us as what we do and how we look. So think of this as a guide that helps us maintain a consistent voice everywhere we speak: from social media to merchandising to communications. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation