Burger King® Brand Identity Guidelines Visual Identity 104 Illustration: Stripes Illustration: Primary Stripes Bun: Crown Inspired by the food and taken directly from our most iconic asset, the Whopper®. Our primary graphic illustration stripes are made up of a cross-section referencing the layers of our ingredients: Lettuce Leaves the bun, lettuce, tomato slices, mayo, pickles and the flame-grilled patty. Tomato Slices Onion Rings Pickle Slices Whopper® Patty Bun: Heel TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation