Burger King® Brand Identity Guidelines Legal Standards 120 Terms & Conditions Legal Standards In order to ensure the feasibility of the new Brand Identity Terms & Conditions Guidelines work, preliminary trademark searches were conducted in a few select markets in each region and necessary revisions were made. That said, each country still needs to work with its local Legal representatives to ensure usability of all brand content, including trademark clearance of icons and claim validation of stamps. This step is required before a market can use the new brand elements. Please allow sufficient time to search and clear these elements, which can vary by country. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation