Burger King® Brand Identity Guidelines Visual Identity Illustration Overview 096 Illustration: Storytelling Illustration Overview Ingredients Products Storytelling A unique hand drawn illustration style for BK® that is full of color, energy, humor and irony. Focused on our fresh ingredients, heroic products and playful storytelling. These can be brought to life across packaging, in-store artwork and social. Our illustration should never be re-colored or cropped. They should be used as a whole image and where possible should be big and bold in line with our Design Principles. New simple illustrations may be created in this style but should be consulted with the Burger King® Global Design Team. We have developed in partnership with Cachetejack a library of illustrations across fresh ingredients, heroic food and playful storytelling. If you’d like to expand your illustration library further, please contact the BK Global Design Team. TM & © 2020 Burger King® Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King® Corporation