Burger King® Brand Identity Guidelines Verbal Identity 029 Verbal Inspiration Examples Verbal Inspiration Examples Editorial / Lifestyle Your Way Cont. — Eat loud — Have It Your Way® The love for our food shines through — Unwrap and Open Wide — Your Order Your Way in all we say, with the brand speaking — Two Hands — Just How You Like It to you with an easy, knowing familiarity — Dive in with both hands — Bigger Better Burger King of an old friend, rather than a large — Handfuls and Mouthfuls corporation. — Thank your mouth Here is a taster of examples where — Handle with flavor we focus messaging on anything — For You and Yours from our fresh ingredients to flame- — Moment of truth grilling and more. — That first bite has everything you want — Inappropriately good — Hello, mouth. — Burning for you — Designed to be devoured — Bring napkins. Get messy. — You’ll need napkins — Mmmmm juicy — Lip-smacking — Suck it up — Guilty Pleasure — Long live the king TM & © 2020 Burger King Corporation. All Rights Reserved. Taglines and examples included on this slide must be reviewed by BK® legal team for trademark Confidential and Proprietary Information of The Burger King Corporation clearance, and local legal counsel for compliance with applicable laws and regulations.