Burger King® Brand Identity Guidelines Verbal Identity 022 Characteristics Characteristics From our Design Principles, our Tone of Voice is born. 1. Enthusiastic These four characteristics define how we talk, wherever we are, with the degree to which they do so changing based on platform and audience. 2. Confident 3. Witty 4. Approachable TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation