Burger King® Brand Identity Guidelines Visual Identity Primary Palette 063 Color Primary Palette This is our primary palette, inspired by our trademark flame-grilling method of cooking our burgers. These primary colors hold our equity and differentiate us. At least one of these colors always appear in any given Burger King® branded application. Plant based products can sometimes be an exception to this. Fiery Red Flaming Orange BBQ Brown PMS C: 2347 PMS C: 2018 PMS C: 4695 PMS U: 2347 PMS U: 2018 PMS U: 4695 HEX: #D62300 HEX: #FF8732 HEX: #502314 R215 G35 B0 R255 G135 B50 R80 G35 B20 C0 M95 Y100 K0 C0 M60 Y90 K0 C20 M80 Y80 K70 TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation