Burger King® Brand Identity Guidelines Introduction Brand Positioning 010 Design Strategy Brand Positioning Authenticity of food & people This is what lies at the heart of the brand and its promise of “Your Way”: in a world of standardization, inauthenticity and fakeness, we are a place where you can be exactly who you are and enjoy food that is real, honest and truly delicious. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation