Burger King® Brand Identity Guidelines Visual Identity Layouts with Variable Type 093 Grid System & Layouts Layouts with Variable Type Our variable type is used to make large, graphic patterns, either out of single words or sequences of repeating words. This is generally for evocative Out of Home applications, and will be covered in the application section of this document. TM & © 2020 Burger King Corporation. All Rights Reserved. Taglines and examples included on this slide must be reviewed by BK® legal team for trademark Confidential and Proprietary Information of The Burger King Corporation clearance, and local legal counsel for compliance with applicable laws and regulations.