Burger King® Brand Identity Guidelines Visual Identity Primary Logo 033 Burger King® Logos Primary Logo for Small Use Primary Logo In order to bring our design principles to life, we have created a custom logo that pays homage to the brand’s heritage with a design that’s bold, simple and fun. Being the primary logo, it will be used across all of our touchpoints. Primary Logo for Small Use Our small-use logo has been simplified for ease of reproduction on smaller formats. This logo is used when a logo of .75 inch wide or less is needed. See page 44 for minimum size usage for more information. .75 inch TM & © 2020 Burger King Corporation. All Rights Reserved. Usage of the Burger King® trademarks and logos varies by country. The BKC Regional and Global Marketing Team, Confidential and Proprietary Information of The Burger King Corporation and BKC Legal Team must approve proposed usage of any trademark or logo prior to its release.