Burger King® Brand Identity Guidelines Visual Identity Applying Headlines 084 Grid System & Layouts Applying Headlines 1 3 Headlines are applied to documents This is a headline relative to the margins, format size, and line length. Use these examples This is as a reference for setting headlines across various application formats. Note: The cap-height of headlines 2 touches the top margin. The ascenders This is a headline are allowed to protrude above it. a headline 1 For wide banners, headlines should be scaled to fit the vertical height of the banner. 2 For formats where the headline would take up too much vertical real-estate were it to span the entire format, the page can be divided into proportional columns for the headline to size to. 3 For vertical formats, the longest line of the headline should span margin to margin. TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation