Burger King® Brand Identity Guidelines File Naming 126 File Naming Guide Please refer to the following BK_Logo_Primary_ST_PMS_C.ai naming convention to easily find the correct Burger King® Logo file to use. Abbreviations are used in our asset file naming so the names are Name Asset Type Asset Name Asset Format Color Space File Format concise. The various attributes of each file follow in order of importance, BK Logo Primary ST CMYK ai separated by an underscore. Standard Lockup Signature Lockup Wordmark RGB png SU Illustration Favicon Small Usage PMS_C jpg Pantone Coated Photography Type LU Large Usage PMS_U Icons Pantone Uncoated TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation