Burger King® Brand Identity Guidelines Visual Identity Chinese Wordmark and 041 Burger King® Logos Primary Logo Lockup Chinese Wordmark and Chinese Wordmark Primary Logo Lockup A custom Chinese wordmark has been created for the local market, inspired by the Burger King® wordmark. The proportions of the Chinese wordmark to the Primary Logo has been determined, as well as the distance between the elements are fixed, and may not be altered. Chinese Wordmark and Primary Logo Lockup TM & © 2020 Burger King Corporation. All Rights Reserved. Confidential and Proprietary Information of The Burger King Corporation