patterns 117 open business Models VP CR CH CS KA KR R$ Organizations with substantial internal R&D operations typically possess much unutilized knowledge, technology, and intellectual property. Due to sharp focus on core businesses, some of these otherwise valuable intellectual assets sit idle. Such businesses are good candidates for an "inside- out" open business model. By enabling others to exploit unused internal ideas, a company adds “easy” additional revenue streams . Inside-Out Pattern Some R&D outputs that are unusable internally—for strategic or operational reasons—may be of high value to organizations in other industries. bmgen_final.indd 117 6/15/10 5:39 PM