237 retailers production marketing dolce gusto: multi-beverage machine & pods nescafé: quality instant coffee retail online shop mass market manufacturing plants brand portfolio retail marketing & sales production sales through retail (lower margin) VP CR CH CS KP KA KR R$ C$ C$ coffee machine manufacturers marketing production logistics high-end restaurant quality espresso at home nespresso club households offi ce market distribution channels patents on system brand production plants nespresso.com nespresso boutiques call center retail (machines only) mail order manufacturing marketing distribution & Channels main revenues: capsules other: machines & accessories VP CR CH CS KAKP KR R$ C$ dolce gusto: multi-beverage machine & pods retail online shop nescafé: quality instant coffee retail Nescafé high-end (Nespresso) mid-tier (Dolce Gusto) mass-market (Nescafé) Nespresso coffee machine manufacturers marketing production logistics high-end restaurant quality espresso at home nespresso club households offi ce market distribution channels patents on system brand production plants nespresso.com nespresso boutiques call center retail (machines only) mail order manufacturing marketing distribution & Channels main revenues: capsules other: machines & accessories VP CR CH CS KA KP KR R$ C$ nestlé’s portfolio of coffee business models mass market bmgen_final.indd 237 6/15/10 5:45 PM