The Channels Building Block describes how a company communicates with and reaches its Customer Segments to deliver a Value Proposition Communication, distribution, and sales Channels comprise a company's interface with customers. Channels are customer touch points that play an important role in the customer experience. Channels serve several functions, including: • Raising awareness among customers about a company’s products and services • Helping customers evaluate a company’s Value Proposition • Allowing customers to purchase specifi c products and services • Delivering a Value Proposition to customers • Providing post-purchase customer support Channels 3 CH bmgen_final.indd 26 6/15/10 5:32 PM