open business Models patterns 115 “Open Innovation is fundamen- tally about operating in a world of abundant knowledge, where not all the smart people work for you, so you better go find them, connect to them, and build upon what they can do.” —— Henry Chesbrough Executive Director, Center for Open Innovation Haas School of Business, UC Berkeley “Long known for a preference to do everything in-house, we began to seek out innovation from any and all sources, inside, outside the company.” —— A.G. Lafl ey Chairman & CEO, P&G “Nestlé clearly recognizes that to achieve its growth objective it must extend its internal capabilities to establish a large number of strategic partnering relationships. It has embraced open innovation and works aggressively with strate- gic partners to co-create significant new market and product opportunities.” —— Helmut Traitler Head of Innovation Partnerships, Nestlé bmgen_final.indd 115 6/15/10 5:38 PM