222 assessing opportunities As with threats, we can assess the opportunities that may lie within each business model Building Block. Here’s a non-exhaustive set of questions to help you think about opportunities that could emerge from each of the Building Blocks in your business model. Value Proposition Opportunities Could we generate recurring revenues by converting products into services? 12345 Could we better integrate our products or services? 12345 Which additional customer needs could we satisfy? 12345 What complements to or extensions of our Value Proposition are possible? 12345 What other jobs could we do on behalf of customers? 12345 Cost/Revenue Opportunities Can we replace one-time transaction revenues with recurring revenues? 12345 What other elements would customers be willing to pay for? 12345 Do we have cross-selling opportunities either internally or with partners? 12345 What other Revenue Streams could we add or create? 12345 Can we increase prices? 12345 Where can we reduce costs? 12345 bmgen_final.indd 222 6/15/10 5:44 PM