The Cost of Content Benchmark The SiriusDecisions Cost of Content Benchmark allows organizations SiriusPerspective: to benchmark content productivity and output against a peer set. 1. Time and motion study 1. Time spent internally on we can show aspects of content creation, 2. Internal research on by function, by asset you this. average salary and total headcount 2. Headcounts 3. Implement 3. External content spend procurement codes to broken out by ideation vs. gain better insight into design/build third-party spend 4. % content used, % content unfindable, % 4. Regular content audit content unusable © 2015 SiriusDecisions. All Rights Reserved 33