January 2021 Typography 3.1 Primary font Primary font The Cape primary font is Circular Std, a confident typeface with an intelligent and distinctive look. The primary font is only used for headlines, standfirsts and pull-outs or statistics where Circular Std required. Circular Std Bold Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 Circular Std Book Regular A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 www.hellocape.com 10