Page 14 KEY VISUAL ELEMENT The design of the key visual was inspired by the second word of the brand name- to aid is to support, back, help, stand by or assist. The mark is an abstract representation of two entities shaking hands combined with the ‘C’, It represents what Captial Aid wants to be and hopes to achieve. KV1. uses Gradient 1 (Upper) & Gradient 2 (lower). KV2. uses Gradient 1 without the #382272 shade (Upper) & Gradient 2 (lower). KV3. uses same upper palette as KV2 . & Gradient 3 (lower) The design KV1. KV2. KV3.